Education is the source of knowledge. It is an experience of enlightenment. Education existed from the beginning of Humankind. Digital marketing in the educational business is a life changer for the evolving market.
Educational business is the process of sharing knowledge in exchange for money. The Schools and Colleges are the traditional mode of educational business. Children are taught in exchange for a price that is collected to run the institution. This will be a successful venture if the service provided is excellent and outstanding. In the mean time, we find that contact classes were mastered by online classes which offered flexible and personalized education to the prospects.
The prominent online educational platforms to name some are, the Byjus app, Udemy, Unacademy, etc. In addition to its efficient use of digital marketing tactics, these platforms provide great support to its students ensuring successful outcomes. An important aspect to notice in the above-mentioned platforms is that these have an attractive and engaging online presence- a website in addition to the numerous positive results. The strong online presence is the result of the application of digital marketing in it. How is digital marketing applied to educational business?
Website development is an important factor in the progression of an educational business. It is the job of a website developer or broadly saying, digital marketer. This is an important task. The website must include a home page along with the blogging section and contact us page.
Another important aspect of digital marketing is Search Engine Optimisation or simply, SEO. Ranking in the search result is in the hands of SEO. SEO optimised articles and blogs rank easily in search results. Regular SEO check is insisted to maintain a healthy status online.
Social media include Facebook, Instagram, Linkedin, Twitter, Whatsapp and Youtube. All the above mentioned social media platforms have a great influence in bringing popularity to an establishment. Active status in these mediums will attract more audience.
Advertising is equally important to other Digital Marketing concepts. Advertising has always been an important part of the increase in sales. Apart from the traditional measures, we see a lot of advertisements online. Facebook ads, Google ads, Video Ads and other social media ads bring a lot of traffic to the site. Attractive and engaging advertisements capacitate customers to take the desired action. PPC or pay-per-click is also another form of an online presence. It is based on the pay per click method. This is available for Google Adwords, Facebook, Instagram and also other social media platforms.
Email marketing is another important digital marketing aspect. Mails are sent to those who need the services. It also includes various information about the product or services. Various email sending tools are available that is used in sending bulk emails to the receipts. The content can vary from learning tips to videos on certain topics.
BLOGS AND VIDEOS
Content is always the King of Digital Marketing. Blogs and videos are the major counterparts of content. Informative and engaging content will increase the traffic to the site. The blogs include written content on education, testimonials of clients, reviews, etc. On the other hand, video content is included in the youtube channel. These will also include the video ads that are displayed on youtube.
Jijo Joseph is a full-time freelance digital marketing and SEO expert in Kerala. He is an experienced search engine optimisation (SEO) expert, skilled in Google Adwords, Social Media Optimisation (SMO) and Digital Marketing. Jijo Joseph is the consultant and co-founder of AJ Digital Hub based in Kochi, Kerala. He is also a mentor in digital marketing. He is an established digital marketer with experience in working with many global brands and start-up companies of different niches, like real estate, tours and travels and education, helping to grow their revenue and the online appearance of the brand.
This powerful marketing professional recently shifted his focus to education and is training many SEO aspirants in getting into digital marketing. His teaching experience of about 5 years has given rise to a number of digital marketers. He taught and trained many marketing and analytics folks and students in IALM, One Team Solutions and AJ Digital Hub. His videos are really informative getting into the core of SEO and accounts for lucid presentation.
Jijo is a highly resourceful person and a good mentor. His knowledge of digital marketing is boundless. He guides his mentee through the best practices in SEO. He teaches Digital Marketing, Digital Analytics, Google Analytics, Google Tag Manager, and Social Media courses.
He maintains a youtube channel of his own with around 4k subscribers where he teaches the common people about SEO and its aspects. His videos are really informative getting into the core of SEO and accounts for lucid presentation. Loads of information and motivation are deposited in his video lessons. His prospects and increasing day by day. He even maintains an attractive site with copious references to Digital Marketing. He keeps a friendly relationship with his recipients and is always available for help or advice.
Let’s do a small research on online advertising and expose its manner and dominance in the field of online business.
WHAT ARE ONLINE ADVERTISEMENTS
Advertisements are basically writings or pictorial representations or videos of a product or service, that are usually used to attract customers which will improve sales and rise in profit. Newspapers, radio, television, billboards, banners and posters are some of the traditional advertising mediums.
Here is an example of an advertisement — a major fragment from Life.
Online ads are the advertisements that use the internet to get to people. These give a clear idea about the product or service and persuade the customer in buying them.
This is an example of an online advertisement where there are a lot of backlinks and call-to-action along with attractive offers.
WHY IS ONLINE ADVERTISING PREFERRED OVER TRADITIONAL ADVERTISING
It reaches a large number of people by investing a small number of resources and getting the largest amount of benefits possible.
You automatically become visible to a large number of people who had been looking for you their entire life.
Allying on online advertising is very important for both large and small businesses alike since, with just a small investment you’ll be able to get better visibility, which will most certainly transfer as an increase in traffic towards your website and a boost in online sales.
Online advertising is very attractive and additionally enables better segmentation of your advertisements so you can reach basically any type of audience you want.
Nowadays, we find a pop-up or an option for a live chat in most of the active websites which provide the facility for engaging the visitors in knowing more about their products or services. There is an option to communicate either with the system or with a human being.
From the above-mentioned characteristics, let’s list out :
THE BENEFITS OF ONLINE ADVERTISEMENTS
·Visibility and coverage
MEDIUMS OF ONLINE ADVERTISING
One of the most frequently used Internet advertising methods is Search Engine Marketing (SEM). This type of advertising usually works by pay per click; meaning that you only pay for each click made on your advertisement, and although there are other ways, this continues to be the most used. Search engine advertising is used most by advertisers whose main goal is to get web traffic and conversions since with this type of advertisement you are reaching the users searching for your products. Furthermore, it’s one of the simplest and most efficient advertising techniques.
Facebook, Twitter, LinkedIn, Instagram and YouTube are just some of them. Furthermore, they allow you to segment your target public and with this, you’ll be able to choose which group of people you’re trying to reach. Not only with this, but with promotional messages you’ll be able to reach more people, be positioned higher and have more options for obtaining successful results.
Usually done through storytelling and branded content, creating an advertisement around an experience, story or reflection. This is a relatively new method and therefore many businesses are still unaware of the advantages. It consists of a type of collaborative advertising and in order to take advantage of its potential, you must search for the leaders in your sector to pay them in exchange for them writing an article where they speak highly of your products or services. If you already know which blogs are followed by your target public, then this is a very good option to get discovered and get some traffic.
We consume more and more video content, and this makes video advertising the King of kings. Viral videos are growing and there are even social networks solely designated to videos such as YouTube or Vine. In fact, these platforms can become an excellent place for advertising your product and service. By using YouTube, Dailymotion, Vimeo and Vine video advertisements, they’ll be shown to the user before the video even starts to play; they can even be placed on the website and search results. Furthermore, this form of advertising also includes banners and advertisements that can be inserted as a video on a website; it is shown to attract double the amount of users than plain text or images.
Remarketing is one of the best Internet advertising techniques for both small and large advertisers. Apart from being a form of advertising, it is rather a very good feature that allows you to create personalized advertisements. The advertisements will be shown to users who are previous visitors to your website but haven’t completed any conversion. it is mainly focused on Return on Investment. Therefore, it’s an option you should consider if a lot of users are leaving your site without buying anything.
Tips to improve the business through advertising
Make sure to have a good website. It should load quickly, have a good design and a good user experience must be guaranteed.
Think hard about the words you’ll use, what visual elements you’ll emphasize and what calls to actions you’ll maximize. The amount of time you invest in designing your advertisement can multiply and even triple your results; don’t take this task lightly. make sure your logo is included in your advertisements, they coincide with your brand colours and are clear on what you want to transmit.
3.Clear and concise
Online advertising gives off a sense of urgency and this includes your ability to be concise and only highlight what’s important
4.Call to action
In order for your audience to perform a determined action, you must tell them. And this is where call-to-action, or CTAs, come into play. So always include them in your advertisements to entice your audience to click.
We might have noticed a difference in the behaviour of some children. Have you ever looked into the reason for such a character drift? Well, let’s get into it. The behavioural changes can be the result of some external influence and the genetic makeup of the child. Let’s take a look at the external influence for they play a villainous role in influencing the behaviour of a growing being. They can be positive or negative in nature. A positive influence can create positive changes in human and the negative influences can result in the damnation of a man. The people they meet and linger around with, the values and morals conveyed, the economic and social balance maintained within their family are some factors that shape the behaviour of children.
Children are the grown-up men of the future. As experienced elders, we are assigned to show them the right path. What we share today will reflect tomorrow. A negative influence can distort the harmony of growing causing damage to the whole of humankind.
How can we guide children to embrace the good and leave behind the evil?
Food habits- This includes all kinds of solid and liquid intake by the child. Providing energy giving food will definitely improve the development of body and character. “Good Food, Good Life” is a famous quote from a popular advertisement on food. Keeping a regular account of the food given to the child and making sufficient changes according to the needs is a must. Beware of all kinds of alcohol and drug intake. These are the most dangerous substances that can kill a generation. Keep children away from such illegal issues. Make sure to keep them away from diseases.
Relationships- Children will come across a lot of people and development is only possible with interaction with fellow beings. Each person is unique in their own way. Communication changes the perspective of a child. Keep them from bad connections by keeping an eye on the environment around the child. Even the relationships inside the family can influence the child. Beware of your disposition.
Inculcating good values in the child- Teaching them how to behave in public is very important. Home and school are responsible for this kind of learning.
What can be the remedies in “Taming the Shrew”?
Mostly teachers play the role of correcting the distorted personality of a child. They use some techniques to improve which with time has proved to be effective.
The teacher analyses the student’s behaviour in the class and creates a master plan in diverting the student. The master plan includes:
The teacher takes great care to ensure the involvement of each student in the class, making it more productive.
Communicates with the student in a friendly manner.
Finds out the hidden talents in the child and prepare mediums to showcase them.
Appreciate the student for his achievements.
These can be considered as some of the many methods employed by a teacher in the process of character development of the child.
(Based on my conclusions on digital marketing obtained from various sources)
An Introduction to Marketing
Marketing involves the activities of buying and selling products. This system began from the existence of man where they followed barter system to exchange goods. Even today we are using an improvised version of this system to gain profit.
This is a proof to prove that in a world where human brain is being replaced by technology and a lot of jobs are getting vanished, the scope of marketing remains and will keep on increasing. Therefore we can say that marketing is a reliable vocation which when implemented in the right manner can produce a drastic chance in the economy.
Now coming to Digital Marketing, it is an improvised version of the traditional marketing system. This is one of the effective and reliable means where all the activities are conducted online. Anyone who understands the basics of marketing and has an internet connection and a computer can easily embrace this vocation. It never gets outdated.
Laws of Digital Marketing
Marketing is all about perception. A great product sells itself if the marketing of the product is done well.
Sending the right message to the right person at the right time will attract more customers.
“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”–David Meerman Scott
Keep your existing customers happy by communicating with them. This will transform them to life-time customers. These customers will become the brand ambassadors of your product and this will open the door to more customers.
Building a personal brand and capturing a position in the minds of the customers can also increase the traffic to your products. A strong brand does not need marketing, they always remain in the minds of the people.
* Advertising, copywriting and sales are some of the components of digital marketing.
Advantages of Digital Marketing
There are a lot of advantages for Digital Marketing. Here are some important highlights:
It works on the principles of human psychology.
Expense gives a direct return.
You can sell your own product.
How to evolve as a successful Digital Marketer
1. Choosing the right niche
Do a self-examination and Find out:
An area where you are comfortable.
The area into which you are passionate.
Where you can market yourself confidently.
The next step in developing as a digital marketer is to implement the CATT Marketing Funnel.
2. The CATT Marketing Funnel
This is a marketing tactic which is recommended to be used in order to attain the preferred aim or goal.
The equation for CATT is
Wealth = n^CATT ;
n is the niche. Narrower the niche more is the convenience. It is far more easier to compete with people in a narrow niche than a broader niche.
The revenue or the increase in the income of a digital marketer depends on the factors mentioned above.
C is the Content. It depends upon the quality of the content. The content must be beautiful, in the sense that it must be legible to every reader and engage them till the end. It must push the reader to make further steps.
A is attention. Content brings traffic to your page. Your niche should grab the attention of the customers out there. This can be performed with the help of SEO, SMM and paid ads.
T is Trust. Your services should enable the customer to believe in you. You can perform this by trip wires, marketing automation and retargeting.
T is Transaction. The last one is transaction where the leads get converted into customers with natural sales method.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”–Andrew Davis
3. Personal Branding
“90% trust peers on social networks (even strangers); only 15–18% trust brands.” –Danny Brown
Criteria for Branding
Be the only one. Chose a category and become a leader. Decide where to complete is half success. Even though there are lot of search engines, the one that comes to our mind is Google. The same is with online shopping websites, mobile phones and a lot more. You can only achieve this if you enter a competitive market and perform in your unique style.
Introduce a personal brand. Personal branding receives more fan base than any company. This is because people feel free to interact with people rather than company or brand.
How to evolve into a personal brand
1. The first and the for most step is to learn a skill. You have to understand the concepts, remember the facts and practice the procedures.
2. Next, you have to work. Implement what you have learned into the real world, for planning is an act of imagination.
3. The next step is to blog. Writing blogs has a lot of advantages. It can bring income if it gets too much traffic. Continuous writing improves your style and enables you to be an excellent blogger.
4. Now you can be a consultant rather than working under your employer. You will be paid for your advice.
5. Next level is mentorship. Here you are consulting a group of people and getting paid for your guideship.
6. The next step is establishing your signature in the industry- startups.
Please note that these steps are linked together and never has an end. When you reach the last step- the startup, you will/must return to learning a new skill because humans will keep on learning till their death.
Content is the major aspect of marketing. In the present world communication is only possible through digital world where the most frequently used medium to communicate is through writing articles or blogs.
Here are some tips to create effective content:
You shouldn’t choose to write in a versatile vocabulary. Stick on to simple, understandable language which should be void of grammatical errors. A person with basic language skills must be able to imbibe the idea that you are pointing out in your content.
You must be able to transfer your thoughts into written form effectively. The only way to improve writing skills is by practicing the basic language skills.
Write like you are having a face-to-face conversation with your client. You should be able to write as if you are answering the random questions that your client is asking you. This will impress your client and force him/her to continue reading your content till the end.
Begin your content by asking questions to which they themselves are having an answer. Like, a person might be thinking of learning digital marketing and you come across with a blog or an ad or an email asking “Looking for reliable courses to learn digital marketing?” or “ Are you willing to learn digital marketing with us?” will certainly attract the attention of people who are in need of the service provided by you.
Writing long articles will provide more clarity to the idea being focused. Short articles produce only a vague idea on the topic whereas long articles lay out all the possible explanations on the topic and thus providing a clear picture of the topic to the readers.
4.How can you implement Direct Response Marketing
Direct response marketing is what the name suggest. In order to track the amount of sales happening in your medium, you can rely on Direct Response Marketing. It is a response generated on an ad or a sales page which when clicked on a link by the customer, it leads to purchase of the product or to the landing page with a lead form.
“ Direct Response Marketing is a type of marketing designed to elicit an instant response by encouraging prospects to a specific action” — MarketingEvolution.com
Most emails and ads contain links to it’s website or landing page which is the mechanism of Direct Response Marketing. By this method one can track the traffic and the conversion rate .
5. Integrated Digital Marketing
You might have experienced or heard of people complaining about receiving negative results from SEO or email marketing. This is due to the lack of integrating the different components of digital marketing.
Here, take a look at the picture below:
All these are interconnected and we can find that content is God. It is the basic component in digital marketing.
“Content is fire; social media is gasoline.”- Jay Baer
5.The Theory of Mass Trust
The Mass Trust is a theory implemented exclusively by digital marketing expert Deepak Kanakaraju.
This diagram explains the steps needed to execute to gain mass trust from your audience.
This is a circular system that never ends for learning is a never-ending process.