Categories
education and psychology

DIGITAL MARKETING TO ASSIST EDUCATIONAL BUSINESS

Education is the source of knowledge. It is an experience of enlightenment. Education existed from the beginning of Humankind. Digital marketing in the educational business is a life changer for the evolving market.

Educational business is the process of sharing knowledge in exchange for money. The Schools and Colleges are the traditional mode of educational business. Children are taught in exchange for a price that is collected to run the institution. This will be a successful venture if the service provided is excellent and outstanding. In the mean time, we find that contact classes were mastered by online classes which offered flexible and personalized education to the prospects.

woman in red and white hoodie wearing black headphones
Photo by Compare Fibre on Unsplash

The prominent online educational platforms to name some are, the Byjus app, Udemy, Unacademy, etc. In addition to its efficient use of digital marketing tactics, these platforms provide great support to its students ensuring successful outcomes. An important aspect to notice in the above-mentioned platforms is that these have an attractive and engaging online presence- a website in addition to the numerous positive results. The strong online presence is the result of the application of digital marketing in it. How is digital marketing applied to educational business?

WEBSITE

Website development is an important factor in the progression of an educational business. It is the job of a website developer or broadly saying, digital marketer. This is an important task. The website must include a home page along with the blogging section and contact us page.

SEO

Another important aspect of digital marketing is Search Engine Optimisation or simply, SEO. Ranking in the search result is in the hands of SEO. SEO optimised articles and blogs rank easily in search results. Regular SEO check is insisted to maintain a healthy status online.

SOCIAL MEDIA

Social media include Facebook, Instagram, Linkedin, Twitter, Whatsapp and Youtube. All the above mentioned social media platforms have a great influence in bringing popularity to an establishment. Active status in these mediums will attract more audience.

ADVERTISEMENT

Advertising is equally important to other Digital Marketing concepts. Advertising has always been an important part of the increase in sales. Apart from the traditional measures, we see a lot of advertisements online. Facebook ads, Google ads, Video Ads and other social media ads bring a lot of traffic to the site. Attractive and engaging advertisements capacitate customers to take the desired action. PPC or pay-per-click is also another form of an online presence. It is based on the pay per click method. This is available for Google Adwords, Facebook, Instagram and also other social media platforms.

EMAIL

Email marketing is another important digital marketing aspect. Mails are sent to those who need the services. It also includes various information about the product or services. Various email sending tools are available that is used in sending bulk emails to the receipts. The content can vary from learning tips to videos on certain topics.

BLOGS AND VIDEOS

Content is always the King of Digital Marketing. Blogs and videos are the major counterparts of content. Informative and engaging content will increase the traffic to the site. The blogs include written content on education, testimonials of clients, reviews, etc. On the other hand, video content is included in the youtube channel. These will also include the video ads that are displayed on youtube.

Categories
education and psychology

“TAMING THE SHREW”- A SPECULATION INTO THE BEHAVIORAL DEVELOPMENT OF A CHILD

Photo of Woman and Boy Looking at Imac

We might have noticed a difference in the behaviour of some children. Have you ever looked into the reason for such a character drift? Well, let’s get into it. The behavioural changes can be the result of some external influence and the genetic makeup of the child. Let’s take a look at the external influence for they play a villainous role in influencing the behaviour of a growing being. They can be positive or negative in nature.  A positive influence can create positive changes in human and the negative influences can result in the damnation of a man. The people they meet and linger around with, the values and morals conveyed, the economic and social balance maintained within their family are some factors that shape the behaviour of children.

Children are the grown-up men of the future. As experienced elders, we are assigned to show them the right path.  What we share today will reflect tomorrow. A negative influence can distort the harmony of growing causing damage to the whole of humankind.

How can we guide children to embrace the good and leave behind the evil?

Food habits- This includes all kinds of solid and liquid intake by the child. Providing energy giving food will definitely improve the development of body and character. “Good Food, Good Life” is a famous quote from a popular advertisement on food. Keeping a regular account of the food given to the child and making sufficient changes according to the needs is a must. Beware of all kinds of alcohol and drug intake. These are the most dangerous substances that can kill a generation. Keep children away from such illegal issues. Make sure to keep them away from diseases.

Relationships- Children will come across a lot of people and development is only possible with interaction with fellow beings. Each person is unique in their own way. Communication changes the perspective of a child. Keep them from bad connections by keeping an eye on the environment around the child. Even the relationships inside the family can influence the child. Beware of your disposition.

Inculcating good values in the child- Teaching them how to behave in public is very important. Home and school are responsible for this kind of learning.

What can be the remedies in “Taming the Shrew”?

Mostly teachers play the role of correcting the distorted personality of a child. They use some techniques to improve which with time has proved to be effective.

The teacher analyses the student’s behaviour in the class and creates a master plan in diverting the student. The master plan includes:

Teacher-student interaction

 The teacher takes great care to ensure the involvement of each student in the class, making it more productive.

Communicates with the student in a friendly manner.

Finds out the hidden talents in the child and prepare mediums to showcase them.

Appreciate the student for his achievements.

These can be considered as some of the many methods employed by a teacher in the process of character development of the child.