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ONLINE ADVERTISING

Let’s do a small research on online advertising and expose its manner and dominance in the field of online business.

WHAT ARE ONLINE ADVERTISEMENTS

Advertisements are basically writings or pictorial representations or videos of a product or service, that are usually used to attract customers which will improve sales and rise in profit. Newspapers, radio, television, billboards, banners and posters are some of the traditional advertising mediums.

Here is an example of an advertisement — a major fragment from Life.

Photo by Lee Soo hyun on Unsplash

Online ads are the advertisements that use the internet to get to people. These give a clear idea about the product or service and persuade the customer in buying them.

This is an example of an online advertisement where there are a lot of backlinks and call-to-action along with attractive offers.

WHY IS ONLINE ADVERTISING PREFERRED OVER TRADITIONAL ADVERTISING

  • Ireaches a large number of people by investing a small number of resources and getting the largest amount of benefits possible.
  • You automatically become visible to a large number of people who had been looking for you their entire life.
  • Allying on online advertising is very important for both large and small businesses alike since, with just a small investment you’ll be able to get better visibility, which will most certainly transfer as an increase in traffic towards your website and a boost in online sales.
  • Online advertising is very attractive and additionally enables better segmentation of your advertisements so you can reach basically any type of audience you want.
  • Nowadays, we find a pop-up or an option for a live chat in most of the active websites which provide the facility for engaging the visitors in knowing more about their products or services. There is an option to communicate either with the system or with a human being.

From the above-mentioned characteristics, let’s list out :

THE BENEFITS OF ONLINE ADVERTISEMENTS

·Saves money

·Rapid result

·Segmentation

·Saves time

·Visibility and coverage

·Effectiveness

·Loyalty

·Two-way communication

MEDIUMS OF ONLINE ADVERTISING

1. SEM

One of the most frequently used Internet advertising methods is Search Engine Marketing (SEM). This type of advertising usually works by pay per click; meaning that you only pay for each click made on your advertisement, and although there are other ways, this continues to be the most used. Search engine advertising is used most by advertisers whose main goal is to get web traffic and conversions since with this type of advertisement you are reaching the users searching for your products. Furthermore, it’s one of the simplest and most efficient advertising techniques.

SOCIAL MEDIA

Facebook, Twitter, LinkedIn, Instagram and YouTube are just some of them. Furthermore, they allow you to segment your target public and with this, you’ll be able to choose which group of people you’re trying to reach. Not only with this, but with promotional messages you’ll be able to reach more people, be positioned higher and have more options for obtaining successful results.

Photo by dole777 on Unsplash

BLOGGING

Usually done through storytelling and branded content, creating an advertisement around an experience, story or reflection. This is a relatively new method and therefore many businesses are still unaware of the advantages. It consists of a type of collaborative advertising and in order to take advantage of its potential, you must search for the leaders in your sector to pay them in exchange for them writing an article where they speak highly of your products or services. If you already know which blogs are followed by your target public, then this is a very good option to get discovered and get some traffic.

VIDEO CREATION

We consume more and more video content, and this makes video advertising the King of kings. Viral videos are growing and there are even social networks solely designated to videos such as YouTube or Vine. In fact, these platforms can become an excellent place for advertising your product and service. By using YouTube, Dailymotion, Vimeo and Vine video advertisements, they’ll be shown to the user before the video even starts to play; they can even be placed on the website and search results. Furthermore, this form of advertising also includes banners and advertisements that can be inserted as a video on a website; it is shown to attract double the amount of users than plain text or images.

REMARKETING

Remarketing is one of the best Internet advertising techniques for both small and large advertisers. Apart from being a form of advertising, it is rather a very good feature that allows you to create personalized advertisements. The advertisements will be shown to users who are previous visitors to your website but haven’t completed any conversion. it is mainly focused on Return on Investment. Therefore, it’s an option you should consider if a lot of users are leaving your site without buying anything.

Tips to improve the business through advertising

1.Healthy website

Make sure to have a good website. It should load quickly, have a good design and a good user experience must be guaranteed.

2.Design

Think hard about the words you’ll use, what visual elements you’ll emphasize and what calls to actions you’ll maximize. The amount of time you invest in designing your advertisement can multiply and even triple your results; don’t take this task lightly. make sure your logo is included in your advertisements, they coincide with your brand colours and are clear on what you want to transmit.

3.Clear and concise

Online advertising gives off a sense of urgency and this includes your ability to be concise and only highlight what’s important

4.Call to action

In order for your audience to perform a determined action, you must tell them. And this is where call-to-action, or CTAs, come into play. So always include them in your advertisements to entice your audience to click.